Understand Visitors With Heat Maps

What They Do, How They Move, What Attracts Them

Stop Making Costly Assumptions

84% of retailers say VoC analytics are important, and 59% are choosing to invest in them. However, collecting data for retail business is challenging. The challenge that leaves businesses guessing what their customers prefer or how they behave.

Making decisions based on assumptions is a costly business. Automatically generated heat maps allow you to make data-backed decisions. They present the data in a visually appealing way and answer a simple question.

How do you improve retail design to create the best customer experience?

Test the software free of charge for a full month.

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Advancements Through Two Sections - Agitate

Data Insights For Smart Design

A heatmap can be used to see how people interact with your store. More importantly, the data can be used to make changes in retail design.

For Customer Behavior
Understand Customer Behavior and Improve Customer Experience

Heatmaps are a proven way to understand online visitors. However, “offline” retail stores are just starting to realize there is a way to collect equally significant data in retail. Camera heatmaps are a way to see not only where people spend their time in retail but in what quantity and at what time intervals. Tracking how customers move around using visuals is an exciting new way to read the data easily. Each camera collects and displays heatmaps. You can view multiple heatmaps simultaneously, and view up to three hot zones per camera. A heatmap view allows you to see the rich traffic data for each hot zone.

  • Three hot zones per camera
  • 16 simultaneous heatmap views
  • Total hot zone frame coverage in percentage

For Retail Design
Ensure Your Retail Is The Right Fit For Your Customers

Retail customers are attracted to 20% of the content. Not knowing what captivates their attention at a first glance could mean losing a customer. Customers need to feel they are finding the right products at the right places, intuitively. That is where your guidance is crucial. Heatmaps allow you to be in their's shoes. You can see where they stop, what they ignore, and what products they need. Proper product positioning and layout of your store needs to align with their needs. Use heatmaps to understand customer behavior. Make changes to retail design, so that every customer has a great shopping experience!

  • View the retail hot zones
  • Longest and average visitor session per hot zone
  • Amount of total body detections per hot zone in different time intervals

Two Different Types of Heatmaps

1. Body Detection Heatmaps

These heatmaps are available through a standard VMS interface. Each AI camera automatically collects body detection data and is available for historic viewing. These heatmaps work with standard IP camera positioning within the retail.


2. Head Orientation Heatmaps

Custom-request heatmaps that show what content attracted the most attention from customers at certain positions. With guided camera positioning, you are able to collect head orientation data from each visitor in front of a camera and get a historic preview of the assortment areas that sparked the most interest.

Easy to Use, Easy to Draw Conclusions

Turn AI processing for selected cameras

Go to Heatmap Extended View

Display heatmaps in the heatmap section

Modify the data range for data collection

Added Value

Why Use Our Heat Maps?

Intuitive coloring

Heatmaps visualize the popular (hot) and unpopular (cold) elements of a camera frame using colors on a rainbow scale

Camera snapshot preview

Each heatmap is displayed transparently on top of the most relevant camera frame snapshot

Save data without limits

You decide how far back in history you want to keep the data

Extensive Hot Zone data

Heatmap previews three hot zones for each camera with the following information on traffic, frame coverage, and body detection numbers