Heat Maps
Identify hot zones your customers are most attracted to.
Stop Making Costly Assumptions
Making decisions based on assumptions is a costly business. The one any modern-day business should look to avoid.
Heat maps allow you to make decisions based on data. They present the evidence in a visually appealing way and answer a simple question - how to improve the efficiency of your assortment?
Test heat map feature free for 30 days.
Claim AccessData Insights For Smart Business Design
A heatmap can be used to see how people interact with you on-site. More importantly, the data can be used to make changes in retail design.
Customer Behaviour
Improve Customer Experience
Local store heatmaps show not only where people are gathering but when and how long they are spending their time there. Each camera at your premise takes notice as people move around. It then displays the data in a colourful way making it easy to draw decisions from - and notice hot zones.
- Colorful visuals
- Three hot zones per camera
- 16 simultaneous heatmap views
Local store heatmaps show not only where people are gathering but when and how long they are spending their time there. Each camera at your premise takes notice as people move around. It then displays the data in a colourful way making it easy to draw decisions from - and notice hot zones.
- Colorful visuals
- Three hot zones per camera
- 16 simultaneous heatmap views
Retail Design
Organise Assortment Effectively
Retail customers are attracted to 20% of the in-store content. Not knowing what captivates their attention could mean losing them. Heatmaps allow you to step in your customer's shoes. Knowing what they want allows you to change the retail design so that every customer has a great shopping experience.
- View hot zones
- See visitor session duration
- Know the total amount of visitors per hot zones
Retail customers are attracted to 20% of the in-store content. Not knowing what captivates their attention could mean losing them. Heatmaps allow you to step in your customer's shoes. Knowing what they want allows you to change the retail design so that every customer has a great shopping experience.
- View hot zones
- See visitor session duration
- Know the total amount of visitors per hot zones
What kind of data goes into heatmaps?
Each camera counts the number of people within visible space. It does so by detecting the bodies and heads of visitors. Heatmaps unify body detection and spatial data to create colourful illustrations - ones that help you see where your visitors are spending their time.
Easy to Use, Easy to Draw Conclusions
Turn AI processing for selected cameras
Display heatmaps in the heatmap section
Go to Heatmap Extended View
Modify the date range for data collection
No Limits, Just Helpful Data
Save data without limits
You decide how long you want to keep the data
Extensive hot zone data
With traffic data, total frame coverage, and body detection numbers