Understand Visitors With Heat Maps
What They Do, How They Move, What Attracts Them
Stop Making Costly Assumptions
84% of retailers say VoC analytics are important, and 59% are choosing to invest in them. However, collecting data for retail business is challenging. The challenge that leaves businesses guessing what their customers prefer or how they behave.
Making decisions based on assumptions is a costly business. Automatically generated heat maps allow you to make data-backed decisions. They present the data in a visually appealing way and answer a simple question.
How do you improve retail design to create the best customer experience?
Advancements Through Two Sections - Agitate
Data Insights For Smart Design
A heatmap can be used to see how people interact with your store. More importantly, the data can be used to make changes in retail design.
Heatmaps are a proven way to understand online visitors. However, “offline” retail stores are just starting to realize there is a way to collect equally significant data in retail.
Camera heatmaps are a way to see not only where people spend their time in retail but in what quantity and at what time intervals.
Tracking how customers move around using visuals is an exciting new way to read the data easily.
Each camera collects and displays heatmaps. You can view multiple heatmaps simultaneously, and view up to three hot zones per camera. A heatmap view allows you to see the rich traffic data for each hot zone.
- Three hot zones per camera
- 16 simultaneous heatmap views
- Total hot zone frame coverage in percentage
Retail customers are attracted to 20% of the content. Not knowing what captivates their attention at a first glance could mean losing a customer.
Customers need to feel they are finding the right products at the right places, intuitively. That is where your guidance is crucial.
Heatmaps allow you to be in their's shoes. You can see where they stop, what they ignore, and what products they need.
Proper product positioning and layout of your store needs to align with their needs. Use heatmaps to understand customer behavior. Make changes to retail design, so that every customer has a great shopping experience!
- View the retail hot zones
- Longest and average visitor session per hot zone
- Amount of total body detections per hot zone in different time intervals
Two Different Types of Heatmaps
1. Body Detection Heatmaps
These heatmaps are available through a standard VMS interface. Each AI camera automatically collects body detection data and is available for historic viewing. These heatmaps work with standard IP camera positioning within the retail.
2. Head Orientation Heatmaps
Custom-request heatmaps that show what content attracted the most attention from customers at certain positions. With guided camera positioning, you are able to collect head orientation data from each visitor in front of a camera and get a historic preview of the assortment areas that sparked the most interest.
Easy to Use, Easy to Draw Conclusions
Turn AI processing for selected cameras
Go to Heatmap Extended View
Display heatmaps in the heatmap section
Modify the data range for data collection
Why Use Our Heat Maps?
Heatmaps visualize the popular (hot) and unpopular (cold) elements of a camera frame using colors on a rainbow scale
Each heatmap is displayed transparently on top of the most relevant camera frame snapshot
You decide how far back in history you want to keep the data
Heatmap previews three hot zones for each camera with the following information on traffic, frame coverage, and body detection numbers